About us

We are a fresh perspective. We are enablers and accelerants. We are your key to People, Sales and Business growth.

Our mission is to guide tech entrepreneurs and business leaders to not only realise, but exceed, their performance potential. What we offer you is our expertise, our energy, our passion and our commitment. What you’ll get is ultimately up to you, but our history of impact and results will tell you to expect a more harmonious workplace, a stronger brand, more efficient processes and profitable and sustainable growth.

Why we exist

To empower tech entrepreneurs to foster sustainable growth of themselves, their people and their business on their journey to success.

Our Team

Heléne Smuts

CEO & Founding Partner

Justin King

COO & Partner

Richard Walton


Janine Henning

Operations Manager

Zandi Vaveki


Our Company Values

These are the values that guide our people, our business, our services, and the Credo Growth brand.
As we evolve and grow, these five values remain constant.

Thirst for learning

We continuously grow and learn through personal and professional development.

Professional not dull

We are serious about our work and bring enthusiasm laughter and fun to every engagement.

High impact

We bring about behavioural and sustainable change for organisations teams and individuals.

Exceptional value

Offering exceptional value is the only way we deliver a service, internally and externally.

Taking action

We get shit done.

Our Brand Promises

We promise to deliver the following experiences in every client engagement:

Provide practical tools that work and are easy to implement

Ensure that our clients are supported long after their engagement ends

We only provide you with knowledgeable and effective facilitators

Credo Growth in the media

It's a Sher thing

Q & A with Helene Smuts

Newzroom Afrika

Stress management during Covid 19


Build the best team by embracing gender equality

It's a Sher thing

Women in Leadership

Newzroom Afrika

Women in Leadership


Women in Leadership

Slow Hustle

Talk with Nic Haralambous

Super Teachers Unite

Talk with Francois Naude

Zoom O'Clock

Talk with Tessy de Nassau - zoom o Clock

CEO Monthly

Transforming Leaders & Team of the Year 2022

Global Awards

Corporate Training Workshop Provider of the Year 2022/23

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